I am a make-up minimalist through and through. Maybe a little mascara in the morning and that’s pretty much it.
But this summer, I’ve been playing with a bit more creativity and color (says the person with the all black wardrobe. Shocking, I know.) This is all thanks to 100% PURE for sponsoring this post and allowing me to showcase one of my all time favorite skincare and make-up companies! You can use my code KATIE15 for 15% off when purchasing 100% PURE products!
For one, I started wearing lipstick regularly. You read that right. Lipstick!!
I naturally have a bit of an aversion to it because I grew up as a dancer. The dramatically red lip, dark eyes, and fake eyelashes were great for stage, but never something I felt represented by. I naturally gravitate towards naturally enhancing, rather than completely covering.
This is why I was absolutely thrilled when I found 100% PURE, a company whose essence is built on clean, cruelty free, and high quality ingredients. 100% PURE celebrates highlighting what you already have, rather than trying to hide or conceal. It’s a vegan company that strives to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.
With this being said, here’s my 4 minute beauty routine to enhance that summer glow. Yes, you read that right. Literally 4 minutes using just 4 products. Why 4 minutes, you ask? Save the last minute to admire your handy work hehe.
Before starting the actual make-up application, it’s first important for me to prep my skin right. This means properly cleansing and nourishing to add as the base. I first start with 100% PURE’s newest summer, limited-time-offer products the Strawberry Lemonade Jelly Scrub and Strawberry Lemonade Jelly Cleanser which is just THE embodiment of summer. The lemon, strawberry, and goji berry ingredients make both products smell like a popsicle! Plus, the vitamin C and ellagic acid gently strip away dullness and impurities, while simultaneously brightening. I’ll then nourish with the Organic Marula Oil (and even put a bit on the ends of my hair for a natural shine).
- BB Cream Shade 20: This is SUPER light, and provides light coverage. I detest the caked on look, and this is the opposite of that! It adds some shimmer and is the perfect base. I went with shade 20 and it highlights my summer tan beautifully! Think dewy, luminescent finish. PLUS it feels like a moisturizer! Probably because it’s infused with skin soothing aloe, shea, and vitamin E.
- Maracuja Mascara (duh). Literally can’t live without mascara. This is the Maracuja Mascara in Black Tea. Super lengthening and deeply conditioning, AND won’t leave you with clumps. Its color comes from tea, cocoa, and coffee pigments – just like nature intended!
- Creamy Long Lasting Eye Liner: If there’s one item of makeup to enhance an eye, it’s a creamy liner for me. CC: above about growing up a dancer. A little wing at the end and *chef’s kiss*, the look is complete. It also dresses up essentially any outfit. Simple black dress, sneakers, and a sleek pencil liner – recipe for success. Love that you can also buff this one out for the perfect smokey eye!
- Fruit Pigmented® Cocoa Butter Matte Lipstick: DO. NOT. SLEEP. ON. THESE. COLORS. I never knew my adoration for lipstick until this rolled into my life. The color is divine – a warm, clay-brown hue. Goes on so smooth, doesn’t leave a cracked-lip appearance, and enhanced with cocoa and shea butters to moisturize and soften lips! My favorites are Mjoave (currently sold out!) Sahara, and Pink Canyon.
After taking off my make-up, I repeat the above cleanser and oil, followed by the Multi-Vitamin + Antioxidants Ultra Riché PM Treatment to seal in all that moisture overnight! It’s a dream and I wake with baby soft skin in the morning.
Make sure to use the code KATIE15 for 15% off when purchasing 100% PURE products!